A few years ago, one company accidentally turned off ALL their Google Keyword ads, and what they noticed inspired them to run a much bigger experiment - a $100 MM experiment.
There's one thing missing from your "About Us" page.
This week on the Loyalty Loop, I'll introduce you to a new launch method. One that builds consistent growth in interest instead of feeding our addiction to those campaign spikes. It's a strategy I'm trying with my latest book launch.
Want to know which Fortune 100 CEO hates ads, and what happens when you double your ad budget?
I have a theory: your advertising dollars aren't working.
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