Articles on sales, marketing, product management, and more

3 Ingredients to Make Your Boring B2B Videos More Memorable - A Case Study

May 16, 2022

I decided to watch hundreds of McGuire's videos to try and understand precisely why they're so memorable. Sure, they use humor. But I also uncovered three key components that make the humor work. SECRET CODE: Humor Effect

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How to Handwrite 12,000 Thank You Cards a Year (and How Much Time it Actually Takes.)

May 6, 2022

This week's Loyalty Loop is inspired by a CEO who writes 12,000 handwritten notes every year. How long does that take? Is there a more efficient way? What about your pathetic penmanship? I'll answer all those questions and introduce you to the one person who may believe in the power of the handwritten note more than me.

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The 2 Hidden Buying Decisions Every B2B Buyer Makes

April 22, 2022

What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all. It's two decisions. Here's a link to the Pay What You Want Page I'm experimenting with: https://akadrewdavis.webflow.io/landing/an-hour-with-andrew-davis

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