It’s been a busy year here at the Davis residence. I’ve participated in and attended over 60 virtual events in the last nine months. (For those of you keeping score, that’s an average of one every three days.) And not all of those were bad.
In fact, some of them were downright awesome. They managed to capture and hold the audience’s attention for hours (and sometimes days) at a time.
I’m sure you’re hoping for a long list of events on my honor roll. But honestly, I only have a few to share with you today.
That’s because this is a new frontier for all of us. Just a handful of companies have figured out how to attract the attention and interest of their viewers.
One of my favorites was a seminar put on by Michael Port of Heroic Public Speaking. This virtual event had a good mix of live and on-demand content. Live sessions were people-focused with one presenter working with a single hot seat participant on the virtual stage.
Michael also built-in and reinforced his hot seat lessons using on-demand content that fit in seamlessly between live blocks.
And you know what? The audience LOVED it.
Of the 2,000 people who originally signed up, about 1,200 followed through to attend the first day of programming (an acceptable number.) But by the end of the event, an incredible 1,400 people were in attendance.
So Michael didn’t just “not lose” participants... he actually “gained” them!
I can just imagine what the people were saying to their buddies. “Dude, I thought you were going to come to this. It’s soooo good. You’ve got to get here.”
Michael kept things simple. He didn’t use a lot of fancy technology... just a single video stream with content masterfully programmed to grab and hold the viewer’s attention.
He also had a chat window on the side so attendees could interact with other members and feel a sense of community. That was literally it. No other buttons, no polls, no juggling different windows of content.
I think that’s what kept people going. It’s what kept people glued to their screen.
I tried to just put the livestream on in the corner of my computer so I could get other work done while he was teaching. But over and over again, I found my full attention sucked into the presentation.
Another really awesome virtual event was held by a UK- based company. The event was Atomicon 2020 and I’ll come back to them in a moment...
For now, let’s cut to the chase. You’re reading this Ultimate Event Engagement E-Book because you want those specific strategies that will take your virtual event from average
You’re in luck because we’re about to dive right in...
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC, and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.