The Loyalty Loop

3 Simple Ways to Find Great, Innovative, Ideas for Your Business

I get it.

In this work from home, virtual world, it's easy to find yourself stuck in a rut, grasping for new inspiration.

While we collaborate and connect online, searching for new ideas is hypothetically infinite.

We've got the entire web to inspire us.

It's right at our fingertips.

Every click has the potential to unlock an entirely new world of ideas. Still, you'll likely find yourself browsing aimlessly into an online shoe store and ordering those new sandals for summer.

Wait, what was I looking for?

Oh yeah, ideas for that new marketing campaign.

So, where do big, bold, new ideas come from?

They come from new experiences - but a specific kind of unique experience.

In the last month, I've mingled with marketing and PR agency executives, dined with financial advisers, hung out with professional conference organizers, and thrown axes with sports event organizers. Today, I'm spending the day with a few hundred technology integrators.

All of these organizations make me uncomfortable - at first.

I know nothing about organizing a disc golf tournament or building a connected city. I don't know how to sell a mutual fund or create a PR plan. That scares me.

That fear heightens my senses. It forces me to pay attention. It compels me to find a way to connect my work, my ideas, and even my own business to theirs.

And it's the discomfort that breeds innovation.

So, on this week's #LoyaltyLoop, I'll show you how one company stepped way outside its comfort zone and generated $20 MM in revenue.

I'll also break down the three things you and your team can do to reignite your sense of curiosity and find new opportunities to get creative.

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