Are you missing this simple marketing opportunity? (A Vodka Case Study)
You're taking one massive marketing asset for granted.
We're told to answer the "Why?". We've been encouraged to be clear about the "What?". And, if we're great marketers, we're wholly focused on the "Who?".
But what about the "Where"?
For three weeks, Loyalty Loopers, just like you, have sent emails and posted comments objecting to my challenge to market the place you do business.
"But, I sell online only..." Or, "I provide services to clients all over the world... they don't care where I do business." Or even, "the city where I work doesn't add any real value to my business."
You're not alone. So many of us struggle to answer the "Why are we here?" question.
Here's a hint: usually, there's some asset so evident that you've taken it for granted. It's just there.
That's why we need to hear the tale of two vodkas from a hotel room in the middle of Oklahoma. You'll see how one vodka brand is taking its biggest marketing asset for granted.
It's so obvious; you'll even figure out what asset they've overlooked after three Lychee Martinis.
SVP, Marketing and Customer Engagement
Chief Marketing Officer
Assistant Vice President, Learning & Leadership
Vice President, Brand & Sales Marketing
Marketing Manager, Sales and Product Marketing
Las Vegas, NV
The meeting brings together a diverse group of professionals involved in air duct cleaning and the inspection, cleaning, and restoration of HVAC systems. Attend to take part in educational sessions designed to take your business to the next level, training courses led by industry leaders, and networking opportunities sure to spark innovation.
Do more with innovative property management software and services for any size business, in every real estate market.
Des Moines, IA
The annual Iowa Tourism Conference is an essential networking and educational event for anyone who is focused on marketing efforts meant to elevate Iowa’s tourism destinations and attractions.