The Loyalty Loop

Does Advertising Really Work? The curious case of the Blank Ad! (Part One)

📺  - Part 1 - https://youtu.be/sl_-AomuHdE

📺  - Part 2 - https://youtu.be/fS7JTvxyNIc

📺  - Part 3 - https://youtu.be/hZhxtzgVi08

📺  - Part 4 - https://youtu.be/PgJ0J3EdhCo

I have a theory: your advertising dollars aren't working.

Oh, sure, Google tells you those keyword ads you invest in are killing it.

And, yeah, LinkedIn, Facebook, Twitter, even Yelp love to point out how their social networks drive valuable new business your way. But, I don't buy it.

And maybe you shouldn't either.

So, I've spent the last two weeks trying to answer one deceivingly simple question:

Does advertising really work?

It's a question that's troubled me for over a decade. After all, the people who tell us our ads are working are the very same people who rely on our ad dollars to stay afloat.

So on this week's Loyalty Loop, we're embarking on a four-week, 1,500-mile adventure to figure out who (if anyone) we can trust with our precious advertising budget.

Because, as you'll see, there's something fishy going on, and Google, Facebook, LinkedIn, even Wall Street aren't going to like what we uncover.

Is anyone seeing our ads?

Keep Watching...

The Evolution of Social Media - and How to Cure Your FOMO!

Lately, I've had a sinking feeling that I'm missing out on a NEW next big thing: NFTs. Maybe for you, it's creator coins, blockchain, LinkedIn Live videos, podcasts, or WEB 3.0? Whatever it is, I know we all suffer from digital media FOMO. There IS a cure called The New Media Life Cycle.

How to Claw Back Your Creative Marketing Time

86% of marketing leaders report that their current workload is causing stress for their teams, according to a recent survey. (More on this survey in this week's video.)

How to Land Your Dream Job Without a Resume (The Persistence Principle)

I despise resumes. Resumes don't spotlight our potential; they highlight our past. Resumes haven't always been that way.

“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”

First Last
Title

Andrew Davis is the Real Deal!

"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"

Kelley Shannon

SVP, Marketing and Customer Engagement

Andrew was BY FAR our Best Keynote Speaker Ever

"Andrew was BY FAR our best keynote speaker ever. He is spectacular. He listened to us in our pre-event calls and really customized his presentation to our audience. It made a huge difference!"

Monica Ho

Chief Marketing Officer

Andrew is a Stellar Guest Speaker!

"Andrew is a stellar guest speaker! His positive energy fills the room. Watching our team listen and respond to his session is a joy to behold. In addition, Andrew is so incredibly flexible and adaptable. It is a pleasure to work with someone who rolls with every event's zig and zag."

Lori Grego

Assistant Vice President, Learning & Leadership

Highest-Rated We've Ever Had!

"The promo video, the relatable, creative, and entertaining keynote, and the provocative ideas made Andrew's keynote's among the highest-rated we've ever had! "

William Ortiz

Vice President, Brand & Sales Marketing

THANK YOU

"THANK YOU for a fun, best-in-class, genuinely motivational closing keynote for our virtual marketing team meeting! Our team is already thinking of ways to implement your tips and tricks!”

Claudine Orta

Marketing Manager, Sales and Product Marketing

He certainly left an impact on each person there.

“Andrew’s session was extremely engaging, thought-provoking, and entertaining. He certainly left an impact on each person there.”

Scott Newman

CEO

See Andrew Live & In-Person

See all of Andrew’s Appearances
Mar
28

Orlando, FL

The trends, tactics and new strategies we unpack together will help you adapt in a multichannel environment — and adjust to any coming obstacles and surprises.

Apr
17

Chicago, IL

Whether your media focus is B2B, Consumer, Digital-Only, Podcasting, niche content creation, City & Regional, or Association, all the Niche Media Conference events help publishers generate more revenue via print, digital, sales, and events.

May
1

Orlando, FL

Join financial institution professionals from across the U.S., a powerhouse slate of presenters, and the FSI team for our Annual Retail Banking Conference in sunny Orlando, FL.

Planning Your Next Event?

Let’s inspire your audience to act!
PUT YOUR DATE ON HOLD