Email Marketing Secrets from Prince Damika!

A single email written by Prince Damika generated $700,000 in revenue last year!

The Loyalty Loop
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7
 Min read
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April 22, 2022

Don't you wish you wrote THAT email for your business?

Interestingly enough, Prince Damika's emails are mind-boggling long.

He doesn't stress over open rates or concern himself with clickthroughs. He doesn't follow any of the email marketing best practices you'll find online.

He works for SilverTerrier, where his talented team has relied primarily on email marketing to generate $1.86 billion in revenue since 2014!

What's SilverTerrier's secret to success?

Superior storytelling.

Well, superior storytelling AND cybercrime.

And Damika's gig is up.

Interpol rounded up Prince Damika (and ten of his colleagues) in Nigeria two weeks ago.

Unfortunately, Prince Damika isn't a prince, and SilverTerrier isn't a company. It's a massive crime syndicate still running the infamous "Nigerian Prince Scam."

So, this week on The Loyalty Loop, I'm breaking down where these scams started and three simple email secrets we can learn from Prince Damika and his crew.

● My podcast: That's How it All Began - https://thats-how-it-all-began.simplecast.com/

● The Animated Version of That's How it All Began - https://www.youtube.com/playlist?list...

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