The Loyalty Loop

How to Conduct More Productive Creative Meetings with Your Team! (2 Key Elements Of Success)

📺  - Part 2 - How a 1 Day Digital Transformation Helped Raise ~$1 MM to Support Their Mission - https://youtu.be/vUiNiDSWlPg

Today, we're embarking on a four-part series inspired by the global pandemic. That's right, we're going to discover how a few people used the lockdown constraints they experienced as fuel to transform their businesses for the better. And we'll look at how we can embrace the constraints to fuel innovation, progress, and even focus - pandemic or not.

Look, it'd be great if we had a million great ideas and could execute on every one… but the truth is, if we want our teams to be more creative and generate better ideas - faster we need to do two things…

If you want the best output craft a simple, clear, and qualitative directive.

Now, contrary to popular belief… if you want to make the most of your team's creative powers, you cannot let them run wild.

Sure, you might end up with lots of good ideas, but that's not what you need. You need A SINGLE GREAT IDEA.

So, you must add constraints. Yep. Just ONE constraint can make a massive impact on your team's ability to craft a creative campaign or transform your business.

The simple act of adding a constraint transforms a creative brief into a challenge… it's a wager...

P.S. The subject of this week's Loyalty Loop has been in the news the past few days. (I'd already shot and edited this video when the news broke.) I thought long and hard about uploading this video and then decided that the concept I'm sharing is bigger than any single individual and I felt it important to share with you. So, here goes... this week's Loyalty Loop.

Keep Watching...

Your First 182 Days - Advice to Make the Biggest Impact From Your Very First Day

I thought I'd share the one piece of advice I give to any marketer starting a new job. It's the same advice I give to recent college graduates and new agency partners.

Are you missing this simple marketing opportunity? (A Vodka Case Study)

We're told to answer the "Why?". We've been encouraged to be clear about the "What?". And, if we're great marketers, we're wholly focused on the "Who?".But what about the "Where"?

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Studies show that it can. Here’s what businesses and employees should consider to make remote work, work.

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Judy Moreland

SVP/Director of Client Support & Training

It was like the clouds parted!

"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"

Jen Brock

Associate Vice President for Marketing and Communications

Andrew Davis is the Real Deal!

"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"

Kelley Shannon

SVP, Marketing and Customer Engagement

Our audience was riveted...

"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"

Drew McLellan

CEO

"Andrew is a PHENOMENAL speaker!

"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."

Francesca McLin

Director of Content Strategy

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Jim Schleckser

CEO

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