The Loyalty Loop

How to Handwrite 12,000 Thank You Cards a Year (and How Much Time it Actually Takes.)

Why don't you send handwritten thank you cards to your customers and clients? Out of stamps? Is it too time-consuming? Are you ashamed of your penmanship?

On Sunday, I Marie Kondo'd my desk. I laid out my return address stickers, a stack of monogrammed notecards, and envelopes. Then, I reloaded my fountain pen with ebony ink.

And, I wrote... and I wrote... and I wrote some more.

(I've never written so many thank you cards in one sitting in my life.)

My goal?

To find out how long it would take to write 12,000 handwritten cards. (That's not a typo - 12,000.)

I love to send a handwritten note almost as much as I adore receiving one.

There's something enchanted about ripping into a thoughtfully crafted, personally penned letter.

Is it the charming bond you feel when you handle the paper your friend touched just a few days ago?

Or maybe it's the subconscious realization that someone was thinking about you recently and took the time to tell you?

Sadly, I don't get as many handwritten notes as I used to. You don't either.  

Personal, physical mail correspondence is on a steep decline.

This means that sending a personal thank you note is an effortless way to stand out. It's a splendid way to make our clients feel something: joy, anticipation, and gratitude, all bundled into a tiny little envelope.

So, this week's Loyalty Loop is inspired by a CEO who writes 12,000 handwritten notes every year.

How long does that take? Is there a more efficient way? What about your pathetic penmanship?

I'll answer all those questions and introduce you to the one person who may believe in the power of the handwritten note more than me.

Keep Watching...

Increase Your Email Subscribers By 55% - How One Company Fixed Their Lead Magnets

How one company increased their email subscribers when they stopped asking for an email address.

The One Thing Missing from Your About Us Page (And what can happen when you add it!)

There's one thing missing from your "About Us" page.

The Evolution of Social Media - and How to Cure Your FOMO!

Lately, I've had a sinking feeling that I'm missing out on a NEW next big thing: NFTs. Maybe for you, it's creator coins, blockchain, LinkedIn Live videos, podcasts, or WEB 3.0? Whatever it is, I know we all suffer from digital media FOMO. There IS a cure called The New Media Life Cycle.

“Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.”

First Last

Andrew Davis is the Real Deal!

"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"

Kelley Shannon

SVP, Marketing and Customer Engagement

Andrew was BY FAR our Best Keynote Speaker Ever

"Andrew was BY FAR our best keynote speaker ever. He is spectacular. He listened to us in our pre-event calls and really customized his presentation to our audience. It made a huge difference!"

Monica Ho

Chief Marketing Officer

Andrew is a Stellar Guest Speaker!

"Andrew is a stellar guest speaker! His positive energy fills the room. Watching our team listen and respond to his session is a joy to behold. In addition, Andrew is so incredibly flexible and adaptable. It is a pleasure to work with someone who rolls with every event's zig and zag."

Lori Grego

Assistant Vice President, Learning & Leadership

Highest-Rated We've Ever Had!

"The promo video, the relatable, creative, and entertaining keynote, and the provocative ideas made Andrew's keynote's among the highest-rated we've ever had! "

William Ortiz

Vice President, Brand & Sales Marketing


"THANK YOU for a fun, best-in-class, genuinely motivational closing keynote for our virtual marketing team meeting! Our team is already thinking of ways to implement your tips and tricks!”

Claudine Orta

Marketing Manager, Sales and Product Marketing

He certainly left an impact on each person there.

“Andrew’s session was extremely engaging, thought-provoking, and entertaining. He certainly left an impact on each person there.”

Scott Newman


See Andrew Live & In-Person

See all of Andrew’s Appearances

Boca Raton, FL

Our business development and loyalty program is designed to reward your commitment to professionalism and help you grow your business.


San Diego, CA

Social Media Marketing World focuses on marketing strategy, organic social marketing, and paid social marketing.


San Antonio

Do more with innovative property management software and services for any size business, in every real estate market.

Planning Your Next Event?

Let’s inspire your audience to act!