Imprinting a Sense of Place on Your Brain
The Best About Us Page in The World
The Story of Warsaw
The Tale of Two Vodkas
"What is your town known for?" I asked the volunteer at the visitor center.
She balked behind the leaflets for mountain bike tours, national parks, and kayak rentals.
"Um... we used to be a big logging town?" she said as if I knew the answer.
"What else are you known for?"
She smiled sheepishly and said, "Well, we're not proud of it, but we're the marijuana capital of America..."
She was right. This small California town was not proud of its booming illicit marijuana trade.
That's when a bagel shop, a creamery, a chocolatier, and a few dozen other businesses joined forces.
They decided to turn the subject of their shame into the cornerstone for a collective marketing plan.
And it worked.
This week, on the #LoyaltyLoop, I'll introduce you to the town that turned dense fog, freshwater, and the best weed in the country into marketing assets for the masses.
What's your town known for? Seriously. I want to know.
I spent three years crisscrossing America asking business owners and executives just like you what their town is known for.
Unfortunately, most of us don't have an answer designed to add value to our business. That's why I wrote Town INC.
Check out the book: https://www.akadrewdavis.com/town-inc
SVP, Marketing and Customer Engagement
Chief Marketing Officer
Assistant Vice President, Learning & Leadership
Vice President, Brand & Sales Marketing
Marketing Manager, Sales and Product Marketing
Las Vegas, NV
The meeting brings together a diverse group of professionals involved in air duct cleaning and the inspection, cleaning, and restoration of HVAC systems. Attend to take part in educational sessions designed to take your business to the next level, training courses led by industry leaders, and networking opportunities sure to spark innovation.
Do more with innovative property management software and services for any size business, in every real estate market.
Des Moines, IA
The annual Iowa Tourism Conference is an essential networking and educational event for anyone who is focused on marketing efforts meant to elevate Iowa’s tourism destinations and attractions.