Increase Your Email Subscribers By 55% - How One Company Fixed Their Lead Magnets

How one company increased their email subscribers when they stopped asking for an email address.

The Loyalty Loop
 Min read
February 1, 2022

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We're told that if we want to grow our email list, we need to ask for their email address, right?

So, we create white papers, Ebooks, and checklists for people to download.

They give us their email address.

We give them what they want.

Sure, they call it a lead magnet.

But what if you stopped asking for their email address? You'd get fewer leads, right?

Maybe not, because that's what one woman did, and she increased her email subscribers by 55%!

(Not to mention the massive growth she had on social media or the increase in content downloads.)

Her theory about how it works is so simple. It might be staring you right in the face!

What's her theory?

It's so easy. I implemented it in 15 minutes.


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