The 2 Hidden Buying Decisions Every B2B Buyer Makes
Two years ago, a Loyalty Looper, just like you, sent me a story idea on LinkedIn.
"I'm sure you'll love this..." she indicated in the comments section.
I did love it.
But it took me two years to uncover the lesson hidden underneath the polish of a great customer experience story.
Sometimes, the real story isn't the most obvious.
What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all.
It's two decisions.
The insight is so profound that I've decided to run a two-month-long experiment in my own business to see if what I learned can increase conversions and drive more revenue.
Ironically, Chiropractors know this. The band Radiohead knows this. There's even a boat-load of academic research on this.
So, this week on The LoyaltyLoop, I'm revealing how you can use the same insight to re-think your clients' buyers' journey.
SVP, Marketing and Customer Engagement
Chief Marketing Officer
Assistant Vice President, Learning & Leadership
Vice President, Brand & Sales Marketing
Marketing Manager, Sales and Product Marketing
The annual meeting of the fourteen-member states of the Southeast Tourism Society. Travel and tourism experts, visionaries, and curators come together each year for education, inspiration, and networking.
Now in its 13th year, Content Marketing World is produced by the Content Marketing Institute and brings together marketing leaders, content creators, communications experts, agencies, and creative professionals from around the world.
TRSA offers national and regional conferences, institutes and summits that facilitate innovative approaches and proven best practices for streamlining operations, reducing costs and increasing productivity.