The 2 Hidden Buying Decisions Every B2B Buyer Makes

What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all. It's two decisions. Here's a link to the Pay What You Want Page I'm experimenting with: https://akadrewdavis.webflow.io/landing/an-hour-with-andrew-davis

The Loyalty Loop
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6
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April 22, 2022

Two years ago, a Loyalty Looper, just like you, sent me a story idea on LinkedIn.

"I'm sure you'll love this..." she indicated in the comments section.

I did love it.

But it took me two years to uncover the lesson hidden underneath the polish of a great customer experience story.

Sometimes, the real story isn't the most obvious.

What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all.

It's two decisions.

The insight is so profound that I've decided to run a two-month-long experiment in my own business to see if what I learned can increase conversions and drive more revenue.

Ironically, Chiropractors know this. The band Radiohead knows this. There's even a boat-load of academic research on this.

So, this week on The LoyaltyLoop, I'm revealing how you can use the same insight to re-think your clients' buyers' journey.

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