The Loyalty Loop

The 2 Hidden Buying Decisions Every B2B Buyer Makes

Two years ago, a Loyalty Looper, just like you, sent me a story idea on LinkedIn.

"I'm sure you'll love this..." she indicated in the comments section.

I did love it.

But it took me two years to uncover the lesson hidden underneath the polish of a great customer experience story.

Sometimes, the real story isn't the most obvious.

What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all.

It's two decisions.

The insight is so profound that I've decided to run a two-month-long experiment in my own business to see if what I learned can increase conversions and drive more revenue.

Ironically, Chiropractors know this. The band Radiohead knows this. There's even a boat-load of academic research on this.

So, this week on The LoyaltyLoop, I'm revealing how you can use the same insight to re-think your clients' buyers' journey.

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Andrew Davis is the Real Deal!

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Kelley Shannon

SVP, Marketing and Customer Engagement

Andrew was BY FAR our Best Keynote Speaker Ever

"Andrew was BY FAR our best keynote speaker ever. He is spectacular. He listened to us in our pre-event calls and really customized his presentation to our audience. It made a huge difference!"

Monica Ho

Chief Marketing Officer

Andrew is a Stellar Guest Speaker!

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Lori Grego

Assistant Vice President, Learning & Leadership

Highest-Rated We've Ever Had!

"The promo video, the relatable, creative, and entertaining keynote, and the provocative ideas made Andrew's keynote's among the highest-rated we've ever had! "

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Vice President, Brand & Sales Marketing

THANK YOU

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Claudine Orta

Marketing Manager, Sales and Product Marketing

He certainly left an impact on each person there.

“Andrew’s session was extremely engaging, thought-provoking, and entertaining. He certainly left an impact on each person there.”

Scott Newman

CEO

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