The Loyalty Loop

The 4-Audience Approach to Launching a New Product or Service! - The Social Momentum Experiment

Check out the book: https://www.thereferablespeaker.com/

Nineteen years ago, when Elizabeth and I ordered our wedding bands, we chose a secret message to inscribe in our rings.

They're tiny reminders to each other. Elizabeth's ring says, "Smile." (Because her laughter brings me so much joy.)

My ring?

Well, its tiny reminder says something you should consider embracing when launching any new product or service.

You see, marketers are addicts.

We're addicted to the spikes in our analytics. Launch a new product, execute a massive week-long campaign and bask in the glory of the spike in interest we've created.

We screenshot our web analytics, calculate our reach, celebrate our success and break out the party balloons.

A week later, interest has waned. Those initial sales have plummeted. We've spent every dollar and called in every favor. Suddenly, we find ourselves craving a new high.

So, we craft a new campaign. And the cycle begins again.

Maybe there's a better way?

So, this week on the Loyalty Loop, I'll introduce you to a new launch method. One that builds consistent growth in interest instead of feeding our addiction to those campaign spikes. It's a strategy I'm trying with my latest book launch.

But I'm finding it especially difficult not because it's hard to execute.

It's so tricky because it requires us to tame our spike addiction.

So, every time I wish I saw a massive spike in our sales and interest, I pull off my ring and read it.

My ring says, "Patience."

Are you ready to build marketing momentum?

Keep Watching...

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One Emotion that Increases Non-Profit Donations - A Marketing Secret!

This week on the #Loyalty Loop, we're taking a journey back to the 1920s to uncover the psychological marketing campaign that saved millions of lives using an unexpected emotion.

3 Ingredients to Make Your Boring B2B Videos More Memorable - A Case Study

I decided to watch hundreds of McGuire's videos to try and understand precisely why they're so memorable. Sure, they use humor. But I also uncovered three key components that make the humor work. SECRET CODE: Humor Effect

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Standout Moment of the Conference!

"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."

Judy Moreland

SVP/Director of Client Support & Training

It was like the clouds parted!

"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"

Jen Brock

Associate Vice President for Marketing and Communications

Andrew Davis is the Real Deal!

"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"

Kelley Shannon

SVP, Marketing and Customer Engagement

Our audience was riveted...

"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"

Drew McLellan

CEO

"Andrew is a PHENOMENAL speaker!

"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."

Francesca McLin

Director of Content Strategy

Can’t wait to work with him again!

“Andrew’s energy and enthusiasm are contagious even for our audience of 100 CEOs. He ended the day with an excellent talk! Can’t wait to work with him again!”

Jim Schleckser

CEO

See Andrew Live & In-Person

See all of Andrew’s Appearances
Jul
13

Chicago, IL

Annual conference for the IJO which is an organization which only accepts jewelers with the highest ethical standards and superior professional integrity. IJO provides marketing and educational opportunities to members worldwide.

Jul
24

Sarasota, FL

Meeting for boat dealers who sell Bayliner, Trophy and Heyday boats.

Aug
12

Orlando, FL

In addition to networking with colleagues with a proven track record in the industry, attendees will hear from thought-leaders on the state of the RV industry.

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