It's a simple addition that can have a massive impact - not just on your business - but on the city or town in which you do your business.
This one little paragraph has the power to increase your revenue, attract more qualified employees, and even reduce your costs.
A couple of weeks ago, I took the stage in Hilton Head, South Carolina, to share this secret with 700 municipal officials. While I was preparing to perform, I decided to share this secret with you.
So, this week on The Loyalty Loop, let's hit the road together and visit a small Indiana town. We'll talk to the town's mayor and discover how they've leveraged this counterintuitive marketing approach to build an $11 billion empire.
So, what's missing from your "About Us" page, and why does it matter?