The Loyalty Loop

Your First 182 Days - Advice to Make the Biggest Impact From Your Very First Day

I saw him coming—the guy with a clipboard and a name tag. He made eye contact before I even started to cross the street.

"Hey, you two like checks?" he said in an English accent as my wife and I stepped up the curb on Austin's S. Congress Street.

"Huh?" I thought to myself.

"No thanks," I said, just as I'd planned from when he'd made eye contact.

What a weird opening line, right?

Checks? What the heck?

Moments later, I caught a glimpse of our reflection in a shop window.

Oh... CHECKS... I smiled.

In England, they call plaid "checks."

There we were, enjoying all of Austin's weirdness, wearing matching plaid shirts.

Elizabeth and I were Twinning.

Twinning is the accidental dressing or looking like your spouse, friends, family, or significant other.

Twinning is subconscious and unintentional.

Psychologists have proven that Twinning is more likely to occur the longer you're together. They call it "Couple Conformity."

(We're celebrating our 20th wedding anniversary this year, and yes, we find ourselves dressing alike all the time.)

So this week, I thought I'd share with you the one piece of advice I give to any marketer starting a new job. It's the same advice I give to recent college graduates and new agency partners.

The advice is counterintuitive. It's controversial, and it requires a deep understanding of how Twinning affects our thinking.

(BTW, if you have NOT recently started a new job or graduated from college, you may want to watch this video and then forward it to your latest teammate. I promise you'll thank me later.)

What's my simple advice?

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Standout Moment of the Conference!

"Andrew's presentation on 'The Loyalty Loop' was exceptional! His engaging and humorous delivery, combined with profoundly relevant insights, left a lasting impact. It was a standout moment of our conference."

Judy Moreland

SVP/Director of Client Support & Training

It was like the clouds parted!

"Prior to Andrew's presentation, I spent most meetings asking, ""why is this taking so long?"" and ""why this way?!"" Then I attended Andrew's Cube of Creativity presentation, and holy crap! The clouds parted, and I heard angels singing. Andrew's keynote was immediately helpful, engaging, easy to grasp and applicable to different people with different functions and responsibilities. Thank you!"

Jen Brock

Associate Vice President for Marketing and Communications

Andrew Davis is the Real Deal!

"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"

Kelley Shannon

SVP, Marketing and Customer Engagement

Our audience was riveted...

"With his Cube of Creativity keynote, Andrew managed to combine MBA level insights, Broadway quality theatrics, and current day business issues into a thought-provoking, entertaining presentation. Our audience was riveted and his content was stuff of legends by the end of the conference. I've seen impressive keynote ratings before, but our discerning audience's reviews of Andrew were off the charts!"

Drew McLellan


"Andrew is a PHENOMENAL speaker!

"Andrew is a PHENOMENAL speaker! His session may honestly be the best I've ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is."

Francesca McLin

Director of Content Strategy

Can’t wait to work with him again!

“Andrew’s energy and enthusiasm are contagious even for our audience of 100 CEOs. He ended the day with an excellent talk! Can’t wait to work with him again!”

Jim Schleckser


See Andrew Live & In-Person

See all of Andrew’s Appearances

Chicago, IL

Annual conference for the IJO which is an organization which only accepts jewelers with the highest ethical standards and superior professional integrity. IJO provides marketing and educational opportunities to members worldwide.


Sarasota, FL

Meeting for boat dealers who sell Bayliner, Trophy and Heyday boats.


Orlando, FL

In addition to networking with colleagues with a proven track record in the industry, attendees will hear from thought-leaders on the state of the RV industry.

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