Your First 182 Days - Advice to Make the Biggest Impact From Your Very First Day
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I saw him coming—the guy with a clipboard and a name tag. He made eye contact before I even started to cross the street.
"Hey, you two like checks?" he said in an English accent as my wife and I stepped up the curb on Austin's S. Congress Street.
"Huh?" I thought to myself.
"No thanks," I said, just as I'd planned from when he'd made eye contact.
What a weird opening line, right?
Checks? What the heck?
Moments later, I caught a glimpse of our reflection in a shop window.
Oh... CHECKS... I smiled.
In England, they call plaid "checks."
There we were, enjoying all of Austin's weirdness, wearing matching plaid shirts.
Elizabeth and I were Twinning.
Twinning is the accidental dressing or looking like your spouse, friends, family, or significant other.
Twinning is subconscious and unintentional.
Psychologists have proven that Twinning is more likely to occur the longer you're together. They call it "Couple Conformity."
(We're celebrating our 20th wedding anniversary this year, and yes, we find ourselves dressing alike all the time.)
So this week, I thought I'd share with you the one piece of advice I give to any marketer starting a new job. It's the same advice I give to recent college graduates and new agency partners.
The advice is counterintuitive. It's controversial, and it requires a deep understanding of how Twinning affects our thinking.
(BTW, if you have NOT recently started a new job or graduated from college, you may want to watch this video and then forward it to your latest teammate. I promise you'll thank me later.)
What's my simple advice?
Keep Watching...
The Best "About Us" Page in the World! (And the amazing story behind it.)
This week, I decided to read you the best "About Us" page in the universe.
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3 Chatbot Marketing strategies You Can Use to Build Better Prospect Relationships and Insight
We're heading to Las Vegas to chat with the world's oldest chatbot. We'll uncover the three chatbot marketing strategies you can use to build better prospect relationships and gather deep buyer insights.
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The 2 Hidden Buying Decisions Every B2B Buyer Makes
What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all. It's two decisions. Here's a link to the Pay What You Want Page I'm experimenting with: https://akadrewdavis.webflow.io/landing/an-hour-with-andrew-davis
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Andrew was BY FAR our Best Keynote Speaker Ever
"Andrew was BY FAR our best keynote speaker ever. He is spectacular. He listened to us in our pre-event calls and really customized his presentation to our audience. It made a huge difference!"
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Andrew is a Stellar Guest Speaker!
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Highest-Rated We've Ever Had!
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THANK YOU
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He certainly left an impact on each person there.
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Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
