The Loyalty Loop

Your First 182 Days - Advice to Make the Biggest Impact From Your Very First Day

I saw him coming—the guy with a clipboard and a name tag. He made eye contact before I even started to cross the street.

"Hey, you two like checks?" he said in an English accent as my wife and I stepped up the curb on Austin's S. Congress Street.

"Huh?" I thought to myself.

"No thanks," I said, just as I'd planned from when he'd made eye contact.

What a weird opening line, right?

Checks? What the heck?

Moments later, I caught a glimpse of our reflection in a shop window.

Oh... CHECKS... I smiled.

In England, they call plaid "checks."

There we were, enjoying all of Austin's weirdness, wearing matching plaid shirts.

Elizabeth and I were Twinning.

Twinning is the accidental dressing or looking like your spouse, friends, family, or significant other.

Twinning is subconscious and unintentional.

Psychologists have proven that Twinning is more likely to occur the longer you're together. They call it "Couple Conformity."

(We're celebrating our 20th wedding anniversary this year, and yes, we find ourselves dressing alike all the time.)

So this week, I thought I'd share with you the one piece of advice I give to any marketer starting a new job. It's the same advice I give to recent college graduates and new agency partners.

The advice is counterintuitive. It's controversial, and it requires a deep understanding of how Twinning affects our thinking.

(BTW, if you have NOT recently started a new job or graduated from college, you may want to watch this video and then forward it to your latest teammate. I promise you'll thank me later.)

What's my simple advice?

Keep Watching...

The Best "About Us" Page in the World! (And the amazing story behind it.)

This week, I decided to read you the best "About Us" page in the universe.

3 Chatbot Marketing strategies You Can Use to Build Better Prospect Relationships and Insight

We're heading to Las Vegas to chat with the world's oldest chatbot. We'll uncover the three chatbot marketing strategies you can use to build better prospect relationships and gather deep buyer insights.

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What appeared to be a simple story about a charming business revealed a fantastic insight into B2B buying behavior: the decision to buy isn't a decision at all. It's two decisions. Here's a link to the Pay What You Want Page I'm experimenting with:

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First Last

Andrew Davis is the Real Deal!

"I haven’t talked to a person yet that didn’t love Andrew's presentation. He was a big hit, as expected! We especially appreciate all of the time he spent with our attendees. Andrew Davis is the real deal!"

Kelley Shannon

SVP, Marketing and Customer Engagement

Andrew was BY FAR our Best Keynote Speaker Ever

"Andrew was BY FAR our best keynote speaker ever. He is spectacular. He listened to us in our pre-event calls and really customized his presentation to our audience. It made a huge difference!"

Monica Ho

Chief Marketing Officer

Andrew is a Stellar Guest Speaker!

"Andrew is a stellar guest speaker! His positive energy fills the room. Watching our team listen and respond to his session is a joy to behold. In addition, Andrew is so incredibly flexible and adaptable. It is a pleasure to work with someone who rolls with every event's zig and zag."

Lori Grego

Assistant Vice President, Learning & Leadership

Highest-Rated We've Ever Had!

"The promo video, the relatable, creative, and entertaining keynote, and the provocative ideas made Andrew's keynote's among the highest-rated we've ever had! "

William Ortiz

Vice President, Brand & Sales Marketing


"THANK YOU for a fun, best-in-class, genuinely motivational closing keynote for our virtual marketing team meeting! Our team is already thinking of ways to implement your tips and tricks!”

Claudine Orta

Marketing Manager, Sales and Product Marketing

He certainly left an impact on each person there.

“Andrew’s session was extremely engaging, thought-provoking, and entertaining. He certainly left an impact on each person there.”

Scott Newman


See Andrew Live & In-Person

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Now in its 13th year, Content Marketing World is produced by the Content Marketing Institute and brings together marketing leaders, content creators, communications experts, agencies, and creative professionals from around the world.


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TRSA offers national and regional conferences, institutes and summits that facilitate innovative approaches and proven best practices for streamlining operations, reducing costs and increasing productivity.

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