Brandscaping (Paperback)

Who has your NEXT customer as their CURRENT customer? The simple answer to this question can transform your business. How does a budding clothing manufacturer partner with a young and talented YouTube director to sell more sweatshirts? Or, a London taxi-cab dispatcher work with a make-up retailer to build a $100 million brand? Why are companies like Converse acting like Rennaisance-era art patrons? Or B2B brands like a software company acting as a book publicist to sell more software (and more books)? Who can you partner with to increase demand for the products and services you sell? Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscovered talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals. More about Brandscaping

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