I'm not just talking about those Millennials and Gen Zers who are trying to become famous. When I say everyone, I mean your favorite clothing brand, my wife's nail salon, even my mother has a blog and a legion of fans.
Unfortunately, being a content creator isn't an option. It's a requirement.
Your business must build an audience if you're going to stay competitive.
As a content creator myself, I feel the pain.
We're told to create valuable content, short content, entertaining content.
But after 20-years of creating content for tiny start-ups and Fortune 500 brands, I've realized that the most successful content creators follow 3 simple content marketing principles.
Follow these three simple ideas, and it's possible to build an audience that will buy almost anything from you... even hamburgers.
So, this week on The Loyalty Loop, I'll introduce you to a content creator who's followed a simple formula to content marketing success.
The result: an audience so engaged they waited in a line 20-miles long to buy his burgers. (I'm not joking. It got so out of hand that the cops shut it down.)
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC, and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.