The Loyalty Loop

3 Chatbot Marketing strategies You Can Use to Build Better Prospect Relationships and Insight

Chatbots have the power to help you grow faster and sell more.

They can transform your marketing messages.

They can even reveal the inspiration behind your buyer's journey.

I know this because a 58-year-old chatbot proves it's possible.

(Yes, a chatbot invented in 1966.)

There's one big problem: we hate chatbots.

"I loathe chatbots," says content marketer Andi Robinson. "They're all just super frustrating," she says in response to one of my Instagram posts.

Andi isn't alone.

86% of consumers prefer to interact with a human, according to a survey of 1,000 US Consumers.

We use adjectives like "maddening, impersonal, irrelevant, useless, and superficial" to describe our "AI" experiences.

I have tried to uncover precisely why we feel this way for two years. (Remember Chatbot Theater?)

Then, last week, I encountered the most obnoxious chatbot ever, and in two bloops, I realized why we hate chatbots. (A bloop is the annoying sound a chatbot makes when attempt to grab your attention.)

The B2B Comedy-o-meter

Our chatbots are infuriating because all they do is mansplain.

No one likes a mansplainer.

Oh, and I'll show you the mansplaining chatbot that led to this revelation.

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Andrew Davis is the Real Deal!

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SVP, Marketing and Customer Engagement

Andrew was BY FAR our Best Keynote Speaker Ever

"Andrew was BY FAR our best keynote speaker ever. He is spectacular. He listened to us in our pre-event calls and really customized his presentation to our audience. It made a huge difference!"

Monica Ho

Chief Marketing Officer

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Lori Grego

Assistant Vice President, Learning & Leadership

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"THANK YOU for a fun, best-in-class, genuinely motivational closing keynote for our virtual marketing team meeting! Our team is already thinking of ways to implement your tips and tricks!”

Claudine Orta

Marketing Manager, Sales and Product Marketing

He certainly left an impact on each person there.

“Andrew’s session was extremely engaging, thought-provoking, and entertaining. He certainly left an impact on each person there.”

Scott Newman


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